Product customer success teams focus on the retention and growth of customers. Learn more Metrics for the Product Customer Success Team
Amplitude vs pendo trial#
Conversion rate from trial to paid: the % of people who advanced from trying your product to actually paying for it.Acquisition rate: the volume or speed at which you acquire new customers.
Instead, it should be able to exchange data both upstream and downstream. Integrations: Your product analytics tool may not lead to data silos.You’ll know where they dropped off, and you’ll be able to test for why. Funnels: Funnel reports in product analytics provide insights into how users are navigating your product.It’s even better when your tool makes this customizable and shareable, so you can easily communicate key information within your organization. KPI dashboards: Dashboards summarize key metrics and reports in one single location.User segmentation: When your tool gives you comprehensive cohort data, you’ll be able to create tailored experiences and resonate with your audience.You’ll be able to use those to generate automated and personalized interactions. Ability to add or analyze events: Your product analytics tool needs to be able to manage events or create triggered events.Since the user journeys are long and non-linear, you need a tool that’ll enable you to track and identify customers across various devices and touchpoints. Tracking: Users leverage different channels to engage with your brand.Let’s take a look at some key features your teams can take advantage of. Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.Īll the best, and let me know how your experience was with all these tools.Gain deeper insights into your marketing efforts with Improvado Explore Key Features of a Product Analytics Tool That could have another issue like seasonality but it is another option. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. Another one could be Optimizely or Google Optimize. Some of them are good to open a path and other ones good to close.īesides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product events, funnel analysis, retention and so on.
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